A new chapter for Leite de Rosas, keeping the main value cultivated for over 80 years: the caring for brazilian families.
A new chapter for Leite de Rosas, keeping the main value cultivated for over 80 years: the caring for brazilian families.
Context
Leite de Rosas is a reference in Brazilian's cosmetics market, and opted for a change of tone and aesthetics that would mark its brand repositioning and would not harm its loyal consumers.
Context
Leite de Rosas is a reference in Brazilian's cosmetics market, and opted for a change of tone and aesthetics that would mark its brand repositioning and would not harm its loyal consumers.
Strategy
The rebrand campaign was inspired by the main value cultivated for over 80 years of the company: the caring for Brazilian families. The essence is the same, but the approach is fresh and renewed, showing the belief that family requires only love, regardless of blood ties or surnames.
Strategy
The rebrand campaign was inspired by the main value cultivated for over 80 years of the company: the caring for Brazilian families. The essence is the same, but the approach is fresh and renewed, showing the belief that family requires only love, regardless of blood ties or surnames.
Strategy
The rebrand campaign was inspired by the main value cultivated for over 80 years of the company: the caring for Brazilian families. The essence is the same, but the approach is fresh and renewed, showing the belief that family requires only love, regardless of blood ties or surnames.
Process
The rebranding was developed by Hardcuore, and Café das 4 made the digital product and marketing service, where I worked as design lead. A new modern and youth tone of communication was implemented in across channels, seeking to reach a new audience but maintaining its tradition. We developed a website with a clean and sophisticated aesthetic, but seeking to maintain the retro essence of the brand. The new website involved updates and presentation of new products, more proximity to customers and brand value proposition.
Process
The rebranding was developed by Hardcuore, and Café das 4 made the digital product and marketing service, where I worked as design lead. A new modern and youth tone of communication was implemented in across channels, seeking to reach a new audience but maintaining its tradition. We developed a website with a clean and sophisticated aesthetic, but seeking to maintain the retro essence of the brand. The new website involved updates and presentation of new products, more proximity to customers and brand value proposition.
Roles
Digital Design, Strategy, UX, Visual Design, Interaction and Art Direction.
Roles
Digital Design, Strategy, UX, Visual Design, Interaction and Art Direction.
