One of the largest edtechs in Latin America and the democratization of education in Brazil.

Context

Descomplica is the largest online education institution in Brazil, offering complete online video-based courses in higher education and post-graduation learning online. As the first major digital education company in the country, Descomplica focuses on five categories:  Schools, Entrance Exams, Universities, Competitions and Graduate.

Strategy

Technology is at the service of distributing education and creating access to the best teachers in Brazil. Descomplica has the mission to use this, and make education accessible to everyone who wants to learn, using new tools and technologies to expand access to distance education.

Process

Descomplica launched the Faculdade Descomplica through one of the fastest accreditation processes in the history of the country’s Ministry of Education. One of my roles as a UX designer was mainly working on the faculty’s landing pages, optimizing usability and the brand's value proposition. I also worked on component design patterns and documentation, design processes improvement, usability tests and conversion rate optimization on the growth team.

Roles

UX, Visual and Interaction Design.